Amedea's Resume

Education & Relevant Employment Opportunities

Angel City FC

Creative Director

May 2020 - Present
Selected to design the Crest and Brand Identity of the club. Now leads all creative efforts for the team, including marketing campaigns, in-stadium branding, merchandise, advertising, and the overall fan experience. Provides feedback to creatives to ensure a consistent brand identity.
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  • Creative Direction
  • Logo & Brand Identity Design
  • Design System Creation
  • Campaign Concepting
  • Creative Feedback & Mentorship
  • On-Set Creative Direction
  • Team Growth & Hiring
  • Project Management
Hired as Freelancer to design Crest & Brand identity. Then hired as freelance Creative Director for Brand Identity Campaign. Then brought on as full time Creative Director.
Los Angeles, CA
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Self-Employed Freelancer

Senior Designer & Art Director

May 2020 - Present
Providing design and art direction services to clients in a wide varity of industries: sports, travel, technology, eCommerce, B2B, and more. I conceptualize, strategize, and execute brand identities, creative campaigns, and UX/UI for responsive web and mobile apps.
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Apple, Hampton Inn, Angel City FC, Nick&Sienna, TekChoice, Envizi, FoxDog, and more
  • Art Direction
  • UX/UI - Responsive Web
  • UX/UI - Mobile Apps
  • Brand Identity Design
  • Print & Digital Design
  • Project Management
Remote (based out of Los Angeles, CA)
Self-Employed Freelancer
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Prodege LLC

Senior Visual Designer

Feb 2018 - Jan 2020
Provided art direction to five B2B brands - creating branding from the ground up, driving the overall look & feel, and mentoring junior and mid-level designers. Designed digital/print ads, conference booths, marketing collateral, and the UX/UI of several Prodege websites & apps.
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Entered as a "freelance designer", brought on full time as "Visual Designer" and Promoted to "Senior Visual Designer" after 1 year.
  • Art Direction
  • UX/UI
  • Brand Identity Design
  • Animation
  • Environmental
  • Web Ads
  • Print Collateral
  • Email Design
  • Digital Collateral
El Segundo, CA, USA
Full Time Position
Prodege LLC is an internet and media company comprised of four leading consumer engagement platforms: Swagbucks, MyPoints, ShopAtHome and InboxDollars, which deliver engaging content to more than 100 million members.
I worked on the product & design team, as the main designer for the B2B vertical. I designed all client-facing marketing efforts.
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LA 2028 Bid for the
Olympic & Paralympic Games

Freelance Designer

March 2017 - Nov 2017
Designed for print, web, packaging, merchandise, OOH, direct mail, events, social campaigns, and more. Led the visual design of projects from start to finish, including art direction and execution.
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Initial 10-week contract was extended by several months. Additional freelance work followed.
  • Art Direction
  • Print Collateral
  • Digital Collateral
  • Environmental Design
  • Stadium Wraps
  • Web Ads
  • Social Graphics
  • Packaging Design
Los Angeles, CA, USA
Long-term Freelance Position, fulltime
The LA2028 Olympic & Paralympic Bid Team was the committee attempting to bring the Olympic & Paralympic games back to Los Angeles. Our work was a success - Los Angeles will host the 2028 Olympic Games. Most of this team is now the "LA2028 Olympic & Paralympic Games Organizing Committee", who I also worked with.
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Metcash, Inc

Freelance Graphic Designer
& Creative Artworker

Nov 2015 - Oct 2016
Designed weekly catalogs for three nationwide liquor retailers: The Bottle-O, Cellarbrations, and IGA, who cumulatively occupy 40% of the market share. Created print/digital ads, branding & labels for wines, B2B brochures, and POS in 3,000+ stores across Australia.
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  • Print Design
  • Catalog / Publication Design
  • Packaging Design
  • Wine Labels
  • Digital & Print Ads
Sydney, Australia
Permanent Freelance Position
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72andSunny

Brand Intern

June 2014 - Aug 2014
Helped develop branding for ESPN’s College Game Day, NFL Afernoon Block, and NFL Countdown. Designed presentation decks, web banners, and end cards for commercials. Assisted with other brands including Google, Starbucks, and Truth.
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ESPN College Game Day
NFL Countdown
NFL Afternoon Block
  • Web Banners
  • Digital Design
  • Gif Animation
  • Commercial Graphics / Endcard (animated)
Playa Vista, CA (Los Angeles)
Internship
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education

University of California, Santa Barbara

Major: Communication
Minor: Multimedia Communication
Other: Language & Culture Program in Florence, Italy



Don't Just Take it From Me

Here's some words from my clients & coworkers

  • “Amedea has a knack for inspiring people through her work. Every shape and line has a reason and she's passionate to make it all fit into the bigger narrative. She's a ball of sunshine that brightens up the room with her creativity and her smile. It was an honor to have worked alongside her and hoping I can again in this lifetime."

    Angela T Former Coworker

  • "Another top notch outcome working with Amedea. We have done numerous jobs with this freelancer and are always impressed with the quality of work and communication. Looking forward to working with her next time."

    Sara B Freelance Client - App Logo, Branding, and UI

  • "Amedea is honestly such a joy and pleasure to work with! She is extremely creative, can follow directions well, and truly has talent in her art. Amedea not only delivered her project 3 days before her deadline, but made sure that I was 110% happy with the outcome. I will most definitely be contracting her again in the future."

    Kevin M Freelance Client - branding, logo, and poster design

  • “Very rarely do you find a designer who has such a natural creative flare, but is also so organised and methodical in her approach to big tasks. She has a can-do attitude, and her curiosity allows her to see and understand bigger strategic concepts. With such strong talents and incredible aptitude at such an early stage in her career, it's obvious to see the huge potential."

    Denny J Colleague at Metcash

Design Tools

The software, programs, and platforms in my design toolbox




Adobe Illustrator

Adobe Photoshop

Adobe Indesign

Figma

Sketch

InVision

HTML/CSS

Principle

Adobe After Effects

Avocode

Mail Chimp

Squarespace