While working at Metcash, I designed several print advertisements to promote “Cellarbrations,” a nationwide liquor retail brand with shops across Australia. This included bi-weekly campaigns in both print and digital that I would create from concept to production, print ads for newspapers and magazines, and multi-page consumer catalogs that had regional variations for every state & Territory in Australia (totaling upwards of 26 variations for each catalog, using Quickcut for press export). I also designed quarterly and as-needed B2B infographics and brochures to send to franchise store owners, suppliers, and other partners. Additionally, I designed in-store point of sale posters (POS), window signage, gift cards, seasonal storefront displays, and out-of-home ads. This work also often involved retouching product images.

• Client Metcash / Cellarbrations
• Programs Quickcut Press Export, InDesign, Photoshop, Illustration and Bridge
• Skills Print Ads, Layout, Production, Pre-press checks, Print spec delivery